Campaign: Debunking Filler Myths

This project was part of my work with aesthetics company Galderma and its filler brand Restylane while at my previous agency. With misconceptions on the rise about facial filler, we set out to dispel the myths with a campaign that brought science, statistics, and facts to the forefront.

These content samples include carousels and Reels that transform information-dense reports and findings into bite-sized, digestible content pieces.

I used Sprout Social to schedule and track and report our metrics. I was challenged to meet target KPIs each month and adjust accordingly based on engagement trends within our data. I was also challenged to ideate new content formats to test performance (for example, animated carousels vs. Reels, model imagery vs. product pack shots).

Overall, this content mix was a success and brought increased engagement, reach, and follower growth month-over month from Spring 2023 to Spring 2024.

All content was created in collaboration with our content design team.