Social Media Campaign: Meme-able Travel Moments

These samples were part of an Instagram campaign for GetYourGuide, a travel and experiences brand. This tactic was brought forth to show a light-hearted, humorous, and trendy side to their brand image, with each Reel speaking directly to a different "traveler persona." I created Reels using popular CapCut templates, with captions that highlight relatable and humorous travel moments.

This was one piece of an overarching content strategy to increase engagement and gain new followers, both of which were achieved. This meme-based content remains a part of GetYourGuide's social strategy today.