Skin care Tips: Leveraging Audience Data

Each month, I was tasked with using social listening platforms like Meltwater and Sprout Social to identify and leverage search trends and data surrounding aesthetic fillers.

In this case, we found that many patients were searching for skincare tips in anticipation for summer. This content series was a direct response to these findings, providing a collection of tips, information, and resources to protect the skin, while also tying back to Galderma's SKUs.